Complementary Styles
Where Johanna has a direct, get-it-done approach, Steve’s is more analytical and measured. She sees a home through the critical eye of her background as a buyer and merchandiser, while he evaluates the details and potential risks/rewards from his years as a listing agent, working with builders and new construction. Johanna’s lens is through that of a wife and mother; Steve’s a husband and father. Their diverse perspectives bring a holistic management quality to your real estate transaction.
Exceptional Marketing
As luxury home specialists and a high-performing team with John L Scott (JLS), the Craig’s have access to top-tier marketing assets. Your exceptional listing will be featured as a part of JLS’ Luxury Portfolio. The traditional letter-sized flyer is replaced with a high gloss brochure. And, your home will be featured on a dedicated, first-class website, highlighted by professional staging and high-tech, 3-D images. A strategic and extensive listing launch will ensure your home is actively and expertly broadcast across an expansive media set.
Personal Touch
When you work with Team Craig, you are working with experienced dealmakers, not assistants or surrogates. In tandem, Steve and Johanna are immersed in the pre-list, pre-sale process – knowing your needs and goals, diligently following through to the close. While Johanna is working on marketing your listing, Steve is handling the negotiation and contract details. You have greater accessibility to people who are focused on maximizing the value of your home, not merely processing a transaction.
A Stellar Reputation
While it may seem counterintuitive in today’s hot seller’s market where transactions close in days, the ability to rapidly navigate the process to achieve the maximum value for your home is supremely critical. Brokers throughout the region respect Steve and Johanna Craig; knowing their integrity and honed negotiation skills, appreciating their attention to detail. With the Craig’s decades of experience, brokers trust the entire process will be well managed, leading to an efficient, “no suprises” close.
Local Perspective
A Bellevue girl and a Mercer Island boy married and raised three girls in Sammamish. Steve and Johanna know the neighborhoods, schools and hidden gems on the Eastside. This knowledge gives them an insider perspective on pricing your home – if you are selling, or finding the right fit for your family – if you’re a buyer. And, if you are moving to the Northwest, beyond their own local familiarity, as a part of JLS’ Relocation Team, you have the benefit of those tools and resources to help smooth your move and transition.